SHOPS Plus: Two years in review

As we usher in the New Year, SHOPS Plus reflects on two years of strategically engaging the private sector and improving health outcomes in family planning, HIV, and maternal and child health. Since its launch in 2015, the five-year project has positively impacted the lives of millions of people across the globe through interventions, innovations, and partnerships.



couple years of protection generated to avert unintended pregnancy in Afghanistan, Haiti, Nigeria, and Senegal

cases of childhood diarrhea treated in Afghanistan and Nigeria

96 million
liters of drinking water treated Afghanistan and Haiti

pregnant women treated with a three-month supply of iron folate supplements in Afghanistan

Here are more examples of how the project is improving lives around the world. 

Strengthening provision through increased supply and demand

In addition to delivering 16.5 million priority health products, SHOPS Plus supported the introduction of seven health products (five in Afghanistan). 

Read about the analysis that informed the social marketing strategy in Afghanistan

The project used social behavior change communication campaigns in five countries (Afghanistan, Haiti, Senegal, Nigeria, and Tanzania), leveraging mass media, digital platforms, and interpersonal communication. The campaigns reached more than 33 million consumers with important health messages in the second year alone. 

Read about a child health campaign that reached 30,000 in Nigeria.

Read about a print and radio campaign informing pregnant women in Haiti about Zika

In support of private sector supply, SHOPS Plus worked to facilitate 108 loans valued at over 1.7 million USD to private providers in Madagascar and Tanzania.

To improve the sustainability of nongovernmental organizations delivering health products, the project worked with social marketing organizations in Afghanistan and Nepal. Read more about the training session on how to implement, monitor, and evaluate programs

Sharing knowledge

In its first two years, SHOPS Plus published 14 briefs and primers that documented knowledge on effective private health sector approaches. The three most downloaded publications were:

Download SHOPS Plus publications and other private sector resources from the online resource center.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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