Opportunities to increase uptake of maternal and child health products

SHOPS Plus conducted an market segmentation analysis of the 2015 Afghanistan Demographic and Health Survey to identify and prioritize population segments most likely to adopt maternal and child health products and services. This presentation includes findings from the analysis and recommended strategies that could improve programming. Ram Ganesan gave this presentation in Kabul on August 8, 2017, in collaboration with the Afghan Social Marketing Organization and the Afghanistan Ministry of Public Health.