Understanding changes in contraceptive brand use in Nepal

Background

In early 2018 and 2020, SHOPS Plus conducted two knowledge, attitudes, and practices surveys in rural Nepal. The endline survey found a decrease in the use of injectable and pills branded by the Nepal CRS Company (CRS), the country’s prominent social marketing organization. The study found that both pill and injectable users were more likely to be using public sector government brands in 2020 as compared to 2018.

Objectives

SHOPS Plus conducted a qualitative exploration to better understand how pill and injectable users select their brand, overall perceptions of pills and injectable brands, and any other factors that could help explain the decrease in use of CRS’s contraceptive brands.

Methods

SHOPS Plus conducted in-depth interviews with current pill and injectable users of both government and CRS brands. The study collected data from areas with relatively higher use of CRS brands and from areas with relatively higher use of government brands. In addition, both public and private sector health care workers were interviewed to learn about their perceptions of consumer brand preferences and patterns and to monitor pill and injectable availability.

Convenience is key in consumers’ contraceptive brand choice, Nepal study finds.

Status: Completed
Last updated: October 2021

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