Webinar: Harnessing the total market for contraception - Why it matters where women go (recording)

SHOPS Plus hosted a webinar on "Harnessing the total market for contraception - Why it matters where women go” on May 7, 2020.

The webinar provided an in-depth look at public and private sectors' contributions to family planning and implications for accelerating progress towards national and global family planning goals.

Understanding where women obtain their contraceptives can help family planning programs improve contraceptive access, increase method choice, and more efficiently allocate limited resources. SHOPS Plus analyzed Demographic and Health Survey data from 36 low- and middle-income countries, including all USAID Population and Reproductive Health and FP2020 countries with a survey since 2012, to examine contraceptive sources and how sources vary by method, geography, age, marital status, and socioeconomic status.



Opening Remarks:

  • Apoorva Jadhav, Demography and Health Technical Advisor, USAID


  • Sarah Bradley, Global Research Director, SHOPS Plus
  • Tess Shiras, Research, Monitoring, and Evaluation Specialist, SHOPS Plus

Related content:



May 2020
Resource Types
Webinar Recording
Technical Area
Total Market Approach
Health Area
Family Planning



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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