Video: Moving the Needle on Health Behaviors

This video focuses on how the SHOPS Plus project in India uses social and behavior change communication with youth. It highlights how the project leverages different platforms to inform audiences of key health messages and spark action in their intent to use priority health products.

The video covers how the power of informed messaging can effectively reach youth. They are an audience that often harbors myths and misconceptions surrounding family planning, maternal and child health, and tuberculosis. Effective messaging can create meaningful change in attitudes and behaviors towards these health topics.

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50 Shades of Ishq

Khushiyon ki Shuruaat



October 2020
Resource Types
Technical Area
Social and Behavior Change
Health Area
Child Health
Family Planning



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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