Video: Moving the Needle on Health Behaviors
This video focuses on how the SHOPS Plus project in India uses social and behavior change communication with youth. It highlights how the project leverages different platforms to inform audiences of key health messages and spark action in their intent to use priority health products.
The video covers how the power of informed messaging can effectively reach youth. They are an audience that often harbors myths and misconceptions surrounding family planning, maternal and child health, and tuberculosis. Effective messaging can create meaningful change in attitudes and behaviors towards these health topics.
Related stories and resources:
- Brief: Moving the needle on health behaviors
- Story: Creating real-time client engagement in India
- Story: HelloJubi answers questions and dispels myths on health topics
- Photo story: Making behavior change fun
50 Shades of Ishq
Khushiyon ki Shuruaat