Promoting Family Planning, Maternal, and Child Health through Beauty Parlors in Afghanistan: Baseline Results

The SHOPS Plus team in Afghanistan is collaborating with the Afghan Social Marketing Organization (ASMO) to implement an innovative pilot in Kabul to train 200 beauty parlor staff to deliver information to female clients on key, often-stigmatized health topics including family planning. A mixed-method study with a randomized controlled trial design seeks to assess the feasibility of the pilot model and estimate the impact of the intervention on desired outcomes.

This presentation showcases key findings from the pre-intervention quantitative survey of parlor clients to understand their knowledge, attitudes, and health practices. ASMO used survey results to inform focus areas for pilot implementation. The survey also validated the pilot approach by confirming that parlor clients visit beauty shops frequently and feel comfortable discussing health topics with their beautician. Download the full slide deck to learn more.

View the poster and brief on this topic.


Marianne El-Khoury; Tess Shiras; Soumitra Ghosh

July 2019
Resource Types
Technical Area
Social and Behavior Change
Health Area
Child Health
Family Planning
Maternal Health
family planning
intrauterine device
long-acting permanent methods
oral contraception
oral rehydration solutions
women's health
Current Downloads



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

Sign-up for our newsletter to get the latest updates from SHOPS Plus