Hitting the streets to promote health products in Senegal

Sharing a laugh during a skit that promotes condoms.
Sharing a laugh during a skit that promotes condoms. | Credit: ADEMAS

A street marketing campaign in Senegal has educated hundreds on priority health products and has led to the sale of 130,000 water purification tablets and 30,000 condoms.

Working with its local partner ADEMAS (l’Agence pour le Développement du Marketing Social or the Agency for the Development of Social Marketing), SHOPS Plus used “edutainment” activities such as skits and quizzes to educate crowds on child health and family planning products. Campaign staff moved from community to community on trucks that advertised Protec and Fagaru condoms and Aquatabs water purification tablets.

This activity complements a mass media campaign supported by SHOPS Plus, which shares key family planning and child health messages through ads broadcasted on the radio and television, including screens inside public buses.

ADEMAS, founded in 1998, focuses on marketing priority health products in the areas of family planning; child health; HIV; STIs; and water, sanitation, and hygiene.

View the images in the gallery below to see learn more about the campaign activities.

Read about other unconventional ways, such as wrestling, that SHOPS Plus and ADEMAS are marketing priority health products in Senegal.

Learn more about what we are doing in Senegal




Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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