Soumitra Ghosh on Social Marketing

Soumitra Gosh is a senior private sector advisor on the SHOPS Plus project focused on social marketing programs. In this video, he explains the three-pronged role of social marketing programs and how they help increase the availability and affordability of high quality health products. He highlights the need for organizational capacity building and the critical part external communications plays along with the technical and financial capability of the organization.

Learn more about our social marketing and total market approach work.