Promoting family planning among young married couples
Philip talks about how the SHOPS Plus team in India is addressing barriers to help couples plan their families.
Despite the high unmet need, use of short-acting contraceptive methods has declined in urban areas in India over the last decade. SHOPS Plus Deputy Chief of Party for India Abhilash Philip talks about the barriers young married couples face in seeking family planning information and services.
SHOPS Plus's integrated behavior change campaign uses a variety of channels, including mass media and interpersonal communication, to encourage oral contraceptive pill adoption. The program covers most urban areas in the north, east, and west of the country, an expanse inhabited by about 230 million people.
Watch his interview below.