In Tanzania, SHOPS Plus is working to build an equitable and sustainable market for health products and services using a total market approach.
In collaboration with key government institutions and local partners, the project has led workshops and other activities to support the health markets in family planning. Maureen Ogada-Ndekana, chief of party for SHOPS Plus in Tanzania, has led this process from data analytics to implementation. Here she describes three lessons learned about applying a total market lens to ensure that all women have access to family planning services and commodities.
Listen to the webinar “Two tools for a total market approach in family planning” to learn more about the Tanzania experience.