Lessons on using a total market approach in Tanzania

Maureen Ogada-Ndekana
Chief of Party for Tanzania, SHOPS Plus

In Tanzania, SHOPS Plus is working to build an equitable and sustainable market for health products and services using a total market approach.


In collaboration with key government institutions and local partners, the project has led workshops and other activities to support the health markets in family planning. Maureen Ogada-Ndekana, chief of party for SHOPS Plus in Tanzania, has led this process from data analytics to implementation. Here she describes three lessons learned about applying a total market lens to ensure that all women have access to family planning services and commodities.

Listen to the webinar “Two tools for a total market approach in family planning” to learn more about the Tanzania experience.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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