India Formative Evaluation of Innovative Condom Interventions

Title: India Formative Evaluation of Innovative Condom Interventions
Principal Investigators: Andy Bhanot and Mehak Mann
Timeline: August 2019 - January 2020


In India, SHOPS Plus aims to increase the use of family planning , maternal, neonatal and child health and tuberculosis treatment products and services among the urban poor by harnessing the potential of the private sector and catalyzing public-private engagement. In the area of family planning, SHOPS Plus is promoting uptake of short-acting methods of contraception, such as condoms, through mass media and digital campaigns and community events.

SHOPS Plus used principles of human-centered design, with a behavioral economics lens, to co-create and then test innovative solutions that address barriers to condom use. The research phase of this activity included conducting a qualitative formative evaluation of the innovative solutions. Learn more about the activity process here.


  • Assess which solutions appear to be most promising based on user and stakeholder feedback
  • Recommend a shortlist of the most promising solutions to project partners for subsequent evaluation and implementation


SHOPS Plus used qualitative methods such as observations and in-depth interviews with potential users and other stakeholders to assess the desirability, feasibility and viability of the solutions that came out of the co-creation phase. Testing was conducted in an iterative fashion to fine-tune solutions and to allow for eventual selection of those that were most promising.

The team presented the most promising solutions to a group of condom manufacturers, some of which are now in discussions with SHOPS Plus for possible market testing and adoption.

Status: Completed

Last updated: September 2020

Learn more about our work in India, family planning, child health, and tuberculosis

See other SHOPS plus studies. 



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

Sign-up for our newsletter to get the latest updates from SHOPS Plus