The Total Market Approach: Steps to Successful Implementation with Country Cases

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This poster provides an explanation of the steps required to implement a total market approach for contraceptive products, including specific country cases where the approach was implemented. It was presentated at the International Conference on Family Planning during an evening technical session hosted by the SHOPS project on the total market approach.

Author

SHOPS

Contributor

SHOPS

Published
December 2013
Resource Types
Other
Technical Area
Total Market Approach
Health Area
Family Planning
Keywords
contraceptives
market-based approaches
market-based solutions
Current Downloads
34

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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