Sayana Press Introduction: Social Marketing Considerations
This presentation explains total market approach, the key principles in social marketing, and the different social marketing models supported by USAID programs. Specifically it shows how social marketing can introduce and scale-up access and use of new contraceptive products and brands, increase family planning program sustainability, and reduce public sector burden by shifting clients who can pay to the private sector. It was presented in July 2013 at the Sayana Press meeting by Gael O'Sullivan, SHOPS senior marketing advisor.
Contributor
SHOPS
Published
August 2013
Resource Types
Presentation
Technical Area
Total Market Approach
Pharmaceutical Partnerships and Social Marketing
Health Financing
Provider Access to Finance
Keywords
social marketing
community health financing
business and financial training
access to finance
Current Downloads
27