Motivation and barriers to health product use in Afghanistan

A SHOPS Plus household survey identified factors that encourage and impede family planning uptake, diarrhea prevention and treatment practices, and safe water treatment in Afghanistan. For example, nearly 80 percent of women reported that their husbands determine their family planning use, and two-thirds of respondents think that untreated water is safe to drink. The USAID-supported Afghan Social Marketing Organization (ASMO) is using these findings to inform their social and behavior change programming. Download the presentation to learn more about the survey results.

Read the story: New survey determines motivators and barriers to health product use in Afghanistan



Tess Shiras and Lauren Rosapep

Resource Types
Technical Area
Pharmaceutical Partnerships and Social Marketing
Health Area
Family Planning
behavior change communication
child health
family planning/reproductive health
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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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