m-Enabled Inclusive Business Models: Applications for Health
The SHOPS project funded a 16-month study conducted by the Monitor Group as reported in Promise and Progress: Market-based Solutions to Poverty in Africa. The study identified mhealth (mobile applications for health) business models enabling enterprises to successfully engage with the poor in Africa, primarily in Ghana, Kenya, Senegal, South Africa, and Tanzania. This primer aims to:
- Highlight key practices that will assist m-enabled enterprises in reaching commercial viability in the near term
- Assist funders interested in business model principles that enable sustainable impact
Presenting four case studies on m-enabled solutions and 10 lessons for consumer-facing and systems-oriented mhealth projects, the primer shows that inclusive businesses in all sectors are still in their infancy and that much can be learned about how they work, why many struggle, and why only a few succeed.
Contributor
SHOPS Project
Published
March 2013
Resource Types
Primer
Technical Area
Digital Health
Health Financing
Keywords
Africa
base of the pyramid
demand generation
financial sustainability
health insurance
health products
market-based approaches
market-based solutions
microinsurance
private health insurance
Sub-Saharan Africa
sustainability
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