Jordan Program Profile

In 2010, the Strengthening Health Outcomes through the Private Sector project began implementation of a five-year program in Jordan to strengthen access to modern family planning products and quality family planning services through the private sector. Funded by the United States Agency for International Development, the program’s strategy centered on diversifying the availability of family planning products in the private sector, strengthening private sector provision of family planning services—especially the organizational and financial base of the Jordan Association for Family Planning and Protection, the leading family planning NGO in Jordan—and increasing demand for family planning services and products through mass-media promotional campaigns and community-based outreach efforts. This profile presents the program’s context, goals, components, results, and the following lessons learned:

• Bolstering family planning services through NGOs can be achieved by strengthening NGO organizational capacity, service delivery reach, and financial sustainability.
• Community-based outreach programs and reduced financial barriers can have a significant impact on generating modern family planning users.
• Mass media, combined with interpersonal counseling, can greatly improve awareness and acceptance of new family planning methods.