Haiti Market Segmentation Analysis: Family Planning, Diarrhea, and Home Water Treatment

The SHOPS Plus program in Haiti conducted a market segmentation analysis of the Haiti 2016-17 Demographic Health Survey data on family planning, diarrhea, and home water treatment. Through this analysis, SHOPS Plus identified key target groups who should be prioritized with social and behavior change communications and demand creation activities to achieve critical health impacts. This analysis examines in depth the profiles of these target groups, including product use, trends over time, and media access.

This presentation was shared in April 2019 during a workshop in Port au Prince with USAID, the Haitian Ministry of Health and other government departments, and other implementing partners.