Executive Summary: Knowledge, Attitudes, and Practices Surveys in Nepal

In Nepal, SHOPS Plus supports the CRS company—a leading social marketing organization—in building its technical capacity, including enhanced data use for decision-making. Accurate and comprehensive data is critical for social marketing organizations to increase access to health services, products, and information. SHOPS Plus conducted baseline and endline knowledge, attitudes, and practices survey to 1) inform a redesigned social and behavior change curriculum in rural Nepal, 2) evaluate the effectiveness of the redesigned curriculum, and 3) understand if health product access and use changed as CRS implemented financial sustainability measures, such as product price increases. This Executive Summary provides information on study objectives, methods, results, and implications for CRS moving forward.


Kylie Graff



November 2020
Technical Area
Social and Behavior Change
Social and Behavior Change Communication
behavior change communication
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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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