Diarrhea Management and the Medicine Seller-Customer Transaction

This brief presents results from a qualitative study on factors that influence and perpetuate gaps between knowledge and practice among community-level medicine sellers. The SHOPS project trained medicine sellers in new diarrhea management protocols, and explored how the dynamics between these medicine sellers and their customers shaped transactional outcomes. While medicine sellers often act as first-line medical providers, they lack the status of clinicians and are motivated to maintain their customer base, which leads to a power imbalance that favors customer requests and diminishes opportunities for educational interaction. The findings suggest that behavior change efforts targeted at both providers and consumers should incorporate components that consider the dynamics between medicine sellers and customers.

Author

Lauren Rosapep and Emily Sanders

Contributor

SHOPS Project

Published
November 2015
Resource Types
Brief
Country
Ghana
Health Area
Child Health
Keywords
Africa
diarrhea
oral rehydration salts
zinc
Current Downloads
29

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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