Development Practitioner at Work – Françoise Armand

Françoise Armand, SHOPS private sector advisor, is a recognized leader in market dynamics for reproductive health commodities and total market approaches to family planning. A total market approach is a lens or process for developing strategies that increase access to priority health products and services. In this video, Armand discusses how this approach can be used to inform more sustainable programs and maximize health outcomes.

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July 2015
Resource Types
Health Area
Family Planning



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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