Developing a Total Market Plan for Family Planning in Vietnam

An Innovative Public and Private Collaboration to Enhance Equity and Sustainability

In 2012, PATH helped the Vietnam government plan a pilot program to compare different mechanisms to protect vulnerable populations within the context of new fees and to advocate for the eventual inclusion of family planning in the national health insurance program. This case study highlights lessons learned and recommendations for those considering similar initiatives in other settings.


J.K. Drake



January 2011
Resource Types
Case Study
Technical Area
Total Market Approach
Health Area
Family Planning
market-based approaches
market-based solutions
Current Downloads



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