Can Communication Campaigns Promote Demand for Health Insurance in Kenya?

In Kenya, SHOPS demonstrated that with targeted assistance health insurance companies can significantly increase the number of lives covered, including those in need of HIV and AIDS care and treatment. However, to be sustainable, the industry must expand their markets beyond the formally employed. This study provides evidence on the potential for a communications campaign to influence the awareness, knowledge, and attitudes toward health insurance of the informal sector.


Matt Kukla, Agnes Gatome-Munyua, and Josef Tayag



December 2015
Resource Types
Current Downloads



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

Sign-up for our newsletter to get the latest updates from SHOPS Plus