Brief: When Donor Support Ends: The Fate of Social Marketing Products and the Markets They Help Create
An assessment of contraceptive social marketing interventions in four middle-income countries revealed that interventions implemented via the manufacturer's model can contribute to a higher commercial-sector share of a method among lower- and middle-income women. Results demonstrate that this increased share may remain after donor support is withdrawn. This brief summarizes findings from the study that assessed experiences with implementing the manufacturer's model in four middle-income countries (Morocco, Dominican Republic, Peru, Turkey) where donor support was fully or partially withdrawn.
Pharmaceutical Partnerships and Social Marketing