Bangladesh Zinc Case Study

Bangladesh’s success with the ORS scale-up program in the 1980s created a platform for the launch of other successful programs, one of which was the SUZY (Scale Up of Zinc for Young children) program.  The collaborations between the government of Bangladesh, the ICDDR,B (International Center for Diarrheal Disease Research, Bangladesh), and the private sector have proven essential to SUZY, which aims to increase the distribution of therapeutic zinc for diarrheal illness.  This case study reviews six major components of this program:  development of the product, marketing campaign, regulatory factors, improving provider knowledge, increasing availability of supply and financing the scale up.