Bangladesh Program Profile

The SHOPS program in Bangladesh aimed to improve the health of women and their families through family planning and maternal and child health interventions. The two-year program (November 2011 to March 2014) comprised a mobile health component and a family planning and maternal health integrated services model. The SHOPS team provided technical assistance to the development of Mobile Alliance for Maternal Action (MAMA) Bangladesh, branded Aponjon, the first national-scale, audio-based health information service to target maternal and child health in a developing country. The team also helped integrate long-acting reversible contraceptive and permanent method services into the existing maternal and child health services of selected private hospitals. The assistance included linking facilities to a convenient source of affordable commodities, offering training to meet the needs of private providers, and assisting with marketing and demand generation. This profile presents the goals, components, results, and lessons learned from the SHOPS program in Bangladesh.