Assuring Access to Pediatric Zinc for Diarrhea Treatment Through the Private Sector in Madagascar

In December 2007, the USAID Mission to Madagascar invited the Social Marketing Plus for Diarrheal Disease Control: Point-of-Use Water Disinfection and Zinc Treatment (POUZN) Project, implemented by Abt Associates Inc. and Poopulation Services International, to develop a private sector program to increase access to diarrhea treatment products for caregivers of children under five through both commercial and community distribution channels. This country brief examines the results and lessons learned during the project’s implementation with respect to:

• Increasing access to pediatric zinc among caregivers of children under five in Madagascar
• Improving caregiver knowledge and treatment of childhood diarrhea
• Improving private provider knowledge and treatment of childhood diarrhea