Assuring Access to Pediatric Zinc for Diarrhea Treatment Through the Private Sector in Madagascar

Results and Lessons Learned

In December 2007, the USAID Mission to Madagascar invited the Social Marketing Plus for Diarrheal Disease Control: Point-of-Use Water Disinfection and Zinc Treatment (POUZN) Project, implemented by Abt Associates Inc. and Poopulation Services International, to develop a private sector program to increase access to diarrhea treatment products for caregivers of children under five through both commercial and community distribution channels. This country brief examines the results and lessons learned during the project’s implementation with respect to:

• Increasing access to pediatric zinc among caregivers of children under five in Madagascar
• Improving caregiver knowledge and treatment of childhood diarrhea
• Improving private provider knowledge and treatment of childhood diarrhea


Vicki MacDonald, Kathy Banke


POUZN Project, Abt Associates Inc, Population Services International

October 2010
Resource Types
BCC for Diarrhea and Pneumonia
Health Area
Child Health
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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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