ASMO’s contribution to health in Afghanistan

SHOPS Plus conducted an market segmentation analysis of the 2015 Afghanistan Demographic and Health Survey to identify and prioritize population segments most likely to adopt maternal and child health products and services. This presentation includes findings from the analysis related to ASMO’s contribution to health in Afghanistan. Dr. Ebrahim Heidar, executive director of ASMO, gave this presentation in Kabul in August 2017 in collaboration with the Afghanistan Ministry of Public Health.