India Reach & Recall Surveys

Background:

In India, SHOPS Plus aims to increase the use of family planning, maternal, neonatal, and child health, and tuberculosis treatment products and services among the urban poor by harnessing the potential of the private sector and catalyzing public-private engagement. In the area of child health, SHOPS Plus has rolled out mass media and digital campaigns and community events to promote the stocking and use of oral rehydration salts and zinc for immediate treatment of childhood diarrhea. In family planning, SHOPS Plus has rolled out mass media and digital campaigns as well as workplace interventions to promote the use of oral contraceptive pills.

SHOPS Plus conducted reach and recall surveys to assess the reach and recall of the campaigns on oral rehydration salts and zinc, and oral contraceptive pills.

Objectives:

• To measure exposure to the campaign launched by SHOPS Plus project
• To measure recall of key messages among those exposed
• To gauge audience reactions to campaign messages
• To measure action taken or intention to take action among those exposed
• To understand attitudes towards the products being promoted

Methods:

Data collectors visited households to conduct face-to-face quantitative surveys (using a structured questionnaire) of primary caregivers of children under 5 (child health) and married couples aged 18-29 (family planning) in SHOPS Plus target geographies (urban areas in Assam, Delhi, Chhattisgarh, Jharkhand, Odisha and Uttarakhand).

SHOPS Plus used the results of the surveys to inform additional digital campaigns and interpersonal communication activities for ORS/zinc and oral contraceptive pills.

Status: Completed
Last updated: September 2020

Learn more about our work in India, child health, family planning, tuberculosis, and public-private engagement. 

See other SHOPS plus studies.