India KAP Survey

Title: India KAP Survey
Principal Investigators: Andy Bhanot and Rahul Dutta
Timeline: September 2018 – September 2019


The SHOPS Plus program in India implemented a survey to benchmark key knowledge, attitudes, and practices (KAP) to inform the design of targeted interventions to increase the use of child health, family planning, and tuberculosis treatment products and services among the urban poor in six states (Assam, Delhi, Chhattisgarh, Jharkhand, Odisha and Uttarakhand). Project activities include mass media campaigns, digital media interventions, and workplace/community interventions, focused on increasing demand among target populations. 

Objectives/research questions:

The overall objective of this research effort was to gain insight into knowledge, attitudes, and practices related to:

  • Use of short-acting family planning methods
  • Use of ORS and zinc to treat childhood diarrhea
  • Stigma of people living with tuberculosis


The study used quantitative household surveys to collect information.  The target populations and project areas, though overlapping, vary for each health area (family planning, child health, and tuberculosis).

Relevant Resources:

Status: Completed
Last updated: October 2020

Learn more about our work in India, family planning, child health, and tuberculosis

See other SHOPS plus studies. 



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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