New family planning tool explores scenarios for a total market approach

Picture of a postcard that has information about the tool.
SHOPS Plus launched the new tool at the International Conference on Family Planning. | Credit: Gloria Nantulya

For the first time, family planning practitioners and decision makers can model what the future might look like given potential market changes using a new tool called the Family Planning Market Analyzer. SHOPS Plus launched the tool at the International Conference on Family Planning in Kigali, Rwanda at the beginning of November.

The innovative, easy-to-use tool combines data from Demographic and Health Surveys and FP2020’s projections of modern contraceptive prevalence to allow users to explore potential scenarios for a total market approach, such as how method mix would shift if higher-income women were served by the commercial sector.

Michelle Weinberger demonstrating the tool on a laptop to onlookers at the SHOPS Plus booth at ICFP.
SHOPS Plus modeling and segmentation advisorMichelle Weinberger, demonstrated the tool the conference. | Credit: Gloria Nantulya

Users can look at the family planning market at a national level, by residence and by income level for 29 countries. It gives donors and implementers the information necessary to answer questions regarding potential changes to the family planning market in the public and private sectors.

Explore scenarios using the analyzer. 

Watch a brief introduction of the tool below. 

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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