Family Planning Market Analyzer tool enhanced with geospatial and human resource functionality

The SHOPS Plus Family Planning Market Analyzer is an online tool to explore important “what if” policy questions under a total market approach. What happens to the method and source mix if task sharing allows private pharmacies to provide injectables? What if barriers were removed to allow the private sector to provide more implants? The tool can inform market segmentation work and provides easily accessible data and visualizations on current and future family planning markets in 59 countries.

FP Market Analyzer now features maps

You can view maps of each country to explore the share of private sector family planning users across regions. Accessible under the “What is the current situation” tab, the maps show geospatial patterns of public and private sector use. They can inform market segmentation and programming at the regional level. View more geographic visualizations in a new set of slide decks that focus on Guinea, Kenya, Nepal, Tanzania, and Uganda (see graphic below).

New tool explores human resource needs for family planning provision across methods and sources

An enhancement to FP Market Analyzer, the new Excel-based tool, Family Planning Market Capacity, estimates current and future provider time (measured in hours) that is available and needed for family planning services for seven countries—Bangladesh, Democratic Republic of the Congo, Haiti, Kenya, Malawi, Nepal, and Senegal. These estimates help explore whether scenarios generated by Family Planning Market Analyzer are feasible given the available health care human resources.

Family Planning Market Analyzer and Family Planning Market Capacity are powerful tools that can be used as a starting point for donors, program implementers, and policy makers who wish to expand family planning services,” says Michelle Weinberger, modeling and segmentation advisor at Avenir Health.

Since the tool launched in 2018, several donors and implementers have used it to obtain clear data on current and future family planning markets.

Screenshot of FP market analyzer site


Democratic Republic of Congo
Technical Area
Health Area



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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