Supporting a local social marketing organization

SHOPS Plus is providing targeting technical assistance to Tanzania Marketing and Communication (T-MARC), a Tanzanian social marketing and communications organization. The project has helped T-MARC explore opportunities for new products that will promote health and increase their financial viability. It did that through conducting market assessments and developing appropriate marketing mixes for the selected products.

Relevant stories:

Learn more about social marketing

See all Tanzania program components.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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