Promoting home water treatment for cholera
In the context of cholera, a successful home water treatment intervention has several key elements: increasing access to chlorine home water treatment methods; normalizing home water treatment through social and behavior change communication activities; and improving the profitability of providing low-cost home water treatment to markets that are often hard to reach to ensure the sustainability of these methods.
SHOPS Plus assessed existing private sector distribution and sales options to identify market gaps in Haiti. The project partnered with existing businesses selling home water treatment to improve geographic coverage, margins, branding, and coordination with other public and private stakeholders. Simultaneously, SHOPS Plus is implementing a multi-pronged social and behavior change communication and mhealth campaign to accelerate home water treatment adoption in priority areas and nationally.
Read story: Building sustainable markets to ensure access to safe drinking water
Learn more about pharmaceutical partnerships and social marketing, digital health, social and behavior change, and maternal and child health.