Increasing demand for TB services
SHOPS Plus developed a provider-driven social behavior change strategy that raises community awareness and encourages care-seeking behavior for tuberculosis. The strategy addresses societal barriers such as stigma and individual care-seeking behaviors such as openness to seeking diagnosis, follow-through with referrals, and adherence to treatment. The project gives providers tools to educate community members on tuberculosis, including information about symptoms and treatment. The project draws on human-centered design, which identifies the behavioral bottlenecks that impede behavior change.