Increasing availability and demand for health products through social marketing
SHOPS Plus works with local social marketing firm ADEMAS to better position socially marketed products in family planning and other health areas. These products include condoms, oral and injectable contraceptives, bednets, and household water treatment. The project works through established partners, such as pharmacies and retail outlets, and identifies new commercial and community partners to increase coverage and ensure supply meets demand.
SHOPS Plus develops social and behavior change communication and marketing strategies to increase demand for and use of health products in particular for youth and single women. The project is pursuing corporate partnerships to expand the reach and impact of its social marketing activities, and is supporting ADEMAS in developing a sustainability strategy to ensure the continued availability of social marketing products in Senegal after the end of the project.