Increase demand for family planning and maternal and child health products

SHOPS Plus uses social behavior change to target key family planning and child health behaviors, knowledge, and attitudes. SHOPS Plus messaging is designed to raise awareness, reduce misinformation, and address barriers that prevent people from adopting family planning and child health behaviors. In Haiti, SHOPS Plus uses multiple communication channels to target specific audiences and achieve wide reach, including radio, community promotion, digital messaging, and social media. 

SHOPS Plus also markets its brand of socially marketed condoms, Feeling Plus, and supports branded marketing for two brands of home water treatment products, Gayden Dlo and Puritabs

Read story: Building sustainable markets to ensure access to safe drinking water

Learn more about child health, family planning, social and behavior change, and digital health.

See all Haiti program components.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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