Improving diarrhea management practices

In India, nine percent of deaths for children under 5 are due to diarrhea. While the majority of caregivers seek care for their child’s diarrhea, only 60 percent of children under the age of 5 received oral rehydration salts during their diarrheal episode and 24 percent received zinc treatment. In collaboration with the Ministry of Health and Family Welfare and corporations, the project is implementing mass media, community events, and integrated diarrhea prevention and management campaigns to increase caregivers’ awareness of the benefits of using oral rehydration salts and zinc to properly manage cases of diarrhea. SHOPS Plus is also partnering with marketers of oral rehydration salts and/or zinc in the following:

  • Digital media campaigns to amplify diarrhea management messaging that have reached over 5.34 million people
  • Community engagement activities, where marketers ensure the availability of promoted products at events

Learn more about corporate engagement, social and behavior change, public-private engagement, and child health.

See all India program components.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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