Boosting health outcomes through social marketing

To increase access to and use of priority health products and services, SHOPS Plus implemented social and behavior change campaigns, community distribution and social marketing of health commodities, as well as mobile outreach for family planning services. The project helped address barriers to demand of long-lasting insecticide-treated nets and other family planning, maternal and child health, and water, sanitation, and hygiene products. SHOPS Plus also conducted social and behavior change campaigns around plague and measles prevention, and treatment in response to outbreaks.

SHOPS Plus distributed key health commodities through community and commercial channels targeting people living in urban, rural, and underserved areas. The project’s social and behavior change campaigns focused on supporting the mass distribution of the nets and the delivery of contraceptives as well as the social marketing of health products through radio and TV spots, posters, and community mobilization.

Learn more about social marketing and social and behavior change

See all Madagascar program components.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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