40 million annual average of people reached with health messages
SHOPS Plus implemented social and behavior change communication campaigns that used mass media, digital health, and interpersonal communication channels to reach an annual average of almost 40 million consumers* with health messages. From 2019 to 2020, the project reached 56,944,525. The project carried out 316 campaigns in seven countries: Afghanistan, Haiti, India, Madagascar, Nepal, Nigeria, and Senegal.
*Consumers are not necessarily unique individuals.