Understanding changes in contraceptive brand use in Nepal

Background

In early 2018 and 2020, SHOPS Plus conducted two knowledge, attitudes, and practices surveys in rural Nepal. The endline survey found a decrease in the use of injectable and pills branded by the Nepal CRS Company (CRS), the country’s prominent social marketing organization. The study found that both pill and injectable users were more likely to be using public sector government brands in 2020 as compared to 2018.

Objectives

ORS and Zinc Co-Pack Launch in Nepal

Background: 

The SHOPS Plus Nepal program is supporting the Nepal CRS Company (CRS), a Nepalese social marketing organization and key USAID partner, to launch an oral rehydration solution (ORS) and zinc co-pack in the private sector to promote appropriate childhood diarrhea case management. CRS currently markets and sells an ORS brand called Nava Jeevan, which is one of the most widely sold brands in the country. CRS leveraged the brand equity of Nava Jeevan to promote the new co-pack. 

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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