HANSHEP Health Enterprise Fund Marketing Boot Camp

SHOPS worked with Matchboxology, a South African consultancy, to lead seven of its HANSHEP Health Enterprise Fund grantees through a series of exercises in an intensive workshop or “boot camp” in Nairobi in July 2014. The workshop aimed to teach grantees a new approach to marketing using human-centered design principles. In this video, the grantees discuss what they learned in the workshop, and how they will implement these concepts.