Examining socioeconomic position in the Family Planning Market Analyzer

Using the DHS wealth index and World Bank poverty thresholds

The Family Planning Market Analyzer combines data from Demographic and Health Surveys and Family Planning 2020’s projections of modern contraceptive prevalence to allow users to explore potential scenarios as part of a total market approach, including shifts in market share between the public and private health sector. An important consideration when thinking about the potential roles of the public and private sectors in a family planning market is a woman’s ability to pay for products and services from private providers. The Family Planning Market Analyzer allows for further exploration of changes by income level using a methodology that combines analyses of absolute wealth with Demographic and Health Survey data. This brief describes the methodology and compares the approach to wealth quintiles in three sub-Saharan African countries. 


Nicole Bellows, Meghan Reidy, and Michelle Weinberger



October 2019
Resource Types
Technical Area
Total Market Approach
Health Area
Family Planning
market segmentation
Current Downloads



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

Sign-up for our newsletter to get the latest updates from SHOPS Plus