Increasing the use of total market approach strategies by private and public health sector actors
A total market approach (TMA) is a process that assists in the development of strategies to ensure access to priority health products through the public and private sector. In Tanzania, SHOPS Plus facilitates TMA to help grow the market for HIV, FP and MCH products in a sustainable manner by advocating for proper targeting free and subsidized products, reducing gaps in product availability, and increasing efficiency in the use of donated and subsidized products. The project promotes the use of market research and data to inform commodity donations and programming and to create opportunities for the private sector to contribute to the national product supply.
- Building an equitable and sustainable health market
- Data visualization tools give family planning implementers practical insights
Learn more about total market approach and health financing.