Increasing the use of total market approach strategies by private and public health sector actors

A total market approach (TMA) is a process that assists in the development of strategies to ensure access to priority health products through the public and private sector. In Tanzania, SHOPS Plus facilitates TMA to help grow the market for HIV, FP and MCH products in a sustainable manner by advocating for proper targeting free and subsidized products, reducing gaps in product availability, and increasing efficiency in the use of donated and subsidized products. The project promotes the use of market research and data to inform commodity donations and programming and to create opportunities for the private sector to contribute to the national product supply.

Relevant stories:

Learn more about total market approach and health financing.

See all Tanzania program components.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

Sign-up for our newsletter to get the latest updates from SHOPS Plus